AI CONSULTING + CUSTOM SOFTWARE

Custom AI software.
A more capable
business.

Turn complex workflows and ambitious ideas into software built around you. One AI partner to find the opportunity, build the system and keep making it better.

A free first conversation with Pritesh.
No technical brief needed.

FOR ESTABLISHED TEAMS

Production companies, agencies and businesses with complex work to improve.

EXPLORE THE POSSIBILITIES

What could your team
do next?

Choose a challenge. See what we could build.

AI MEDIA SOFTWARE

Turn an archive into a production engine.

A platform that searches hours of footage, finds moments relevant to a brief and brings selection, editing and export into one workspace.

  1. 01Search the archive
  2. 02Shape the edit
  3. 03Export the content

Put existing content to work in social clips, sponsor pitches and new-client presentations.

Explore Clipper, our working demo

BUILT HERE.
See what’s possible.

01 / THE CAPABILITY, MADE TANGIBLE

Go beyond a chatbot.
Build a whole new way to work.

These builds show what happens when AI becomes part of a complete system. Start with the one closest to your business.

AI FOLLOW-UP, CALLS & CRM

A sales process that keeps moving.

Paying for leads is only half the job. Someone still has to reply, ask the right questions and keep following up.

Built first for a client’s Facebook leads, then adapted for ApolloWeb’s own lead-generation work. LeadFlow brings AI conversations, phone calls and the sales pipeline into one place.

  • Respond & qualify

    Start an SMS conversation from a new ad lead, gather the job details and hand over when a person is needed.

  • Keep following up

    Follow up unanswered enquiries and quotes, arrange appointments and track each lead through the pipeline.

  • Handle the phone side

    Forward calls, review recordings and summaries, and text back missed callers. An AI receptionist can handle calls too.

  • See what leads turn into

    Connect marketing sources to replies, bookings, quotes and won jobs, with revenue and return-on-ad-spend reporting.

Build something like this for your team
LeadFlowLead workspace
Pipeline Inbox Calls Reports
New leadIn conversation Booked
JM
Jamie · fencing enquiryFacebook lead form → SMS
AI follow-upHi Jamie, thanks for your enquiry. What fencing do you need, and when?
Six panels along the back garden. Ideally this month.
Thanks. What budget did you have in mind? Sent by SMS
Qualification continues
READY FOR THE OWNER

The details, already gathered.

Job
6 fence panels
Timing
This month
Budget
Discussed by SMS
Next step
Owner call booked
Call details & summary
Sent to the owner

AI paused at handover

Missed a call? Keep the conversation.Automatic text-back · call history · AI summaries
A new lead, qualified by SMS and handed to the owner.Illustrative interface · example content
WHAT IT CHANGES

Less manual replying and chasing. The owner gets the conversation and job details before picking up the phone, with one place to see what needs attention.

Used in ApolloWeb’s own business and client delivery
Curious about AI voice?Try a quick conversation with our AI. Just for a little inspiration.Try the demo
APOLLOWEB / VOICEAI DEMO

Meet ApolloWeb’s AI.

A quick conversation, not a questionnaire. Ask a question, try a roleplay or simply say hello.

Pick a starting point

“Give me one surprising way AI could make my day easier.”

You’re speaking to AI, not Pritesh. Starting enables your microphone and sends audio to our AI provider. Please keep it non-confidential. How voice data is handled.

02 / YOUR ONGOING AI PARTNER

The thinking. The building.
The person who stays involved.

Business advice, AI expertise and custom software development in one working relationship. From deciding what’s worth doing to getting it used across your team.

BUILT FOR CONTINUOUS PROGRESS

Your business gets
a new capability.
Then the next one.

Start with the workflow that matters most. Once it’s working, improve it or move to the next priority—with someone who already knows your operation.

Business & AI advice

Find valuable opportunities and choose the right approach.

Custom software & integrations

Build around your process, your systems and your team.

Ongoing development

Add features, refine the workflow and solve the next problem.

Hands-on implementation

Test with your people, help them use it and keep learning.

Find your AI opportunity

One main new build at a time. Agreed priorities, monthly scope and capacity.

A DIFFERENT WAY TO INVEST

Big software ambition.
A sensible first step.

You don’t have to assemble an internal team or commission every feature upfront. AI-assisted development and a focused first release make more ideas practical to explore.

Invest in a useful working system. Expand it when the next improvement earns its place.

01

Prefer a project first?

Start with one clearly scoped build, then decide whether an ongoing partnership makes sense.

02

Need less support later?

Move to a smaller care or training arrangement when that’s what your business needs.

03 / WHAT COULD CHANGE FOR YOU?

The best opportunity might be
the one you haven’t considered.

Bring the awkward process, the specialist rules or the idea that felt out of reach. We’ll work through what a better version could look like.

01

An operation that runs as one.

Turn enquiries, pricing rules, approvals and delivery into a connected workspace. Give your team and customers a clear way to move work forward.

Client portals · Quoting systems · Operations
02

Expertise your whole team can use.

Make past projects, documents and specialist knowledge searchable. Help people prepare proposals and answers with sources they can review.

Knowledge search · Proposals · Document workflows
03

A service you couldn’t resource before.

Explore what becomes possible when the production work changes: dedicated clip channels, tailored sales material or a new customer experience.

Content systems · New services · Customer tools
04

A team with more capability.

Build tools people actually use, then train them around their real work. Keep improving the system as their confidence, ideas and needs grow.

Practical training · Adoption · Ongoing improvement

You know where the friction is.
You don’t need to know how to fix it yet.

Let’s work through it

04 / FROM A CONVERSATION TO A CAPABILITY

Start with a real problem.
See a working answer.

Clear decisions, working software and feedback from the people who’ll use it.

01

Find the worthwhile opportunity.

Talk through what happens today, what it costs your team and what better would look like. Decide where AI or software could make a useful difference.

A clear problem to solve
02

Agree it. Build it. Try it.

Set the first scope, price and success criteria. Review working software in short cycles and test it against your real process.

A first version your team can use
03

Make it part of the business.

Help your team use it, improve what matters and choose the next priority. The system develops as your business does.

Ongoing progress, with one partner
P.
You’ll work directly with Pritesh.Founder & implementation partner, ApolloWeb

I built LeadFlow for client work and use it in my own business. Clipper shows how I approach a complex production workflow. I’ll bring that same hands-on thinking to your commercial problem, the technical decisions and the way your team works.

Creator of LeadFlow and Clipper. The person you speak to is the person doing the work.

THE PRACTICAL DETAILS

Good questions.
Straight answers.

Something specific to your business?

Ask Pritesh
Do we need to know what we want to build?

No. Bring a process that takes too much time, a recurring frustration or a capability you wish you had. We’ll work through what happens today, where the value could be and whether AI or custom software is a sensible answer.

How much does it cost?

The first conversation is free. A build or monthly partnership is priced around the complexity, integrations and delivery capacity you need. You receive a clear scope and price before committing. Hosting, software subscriptions and AI usage are paid directly through your own accounts.

Why work with one AI partner?

You get business advice, system design, software development and implementation in one working relationship. The person helping you choose the right problem also builds the solution and understands why it matters. We can work alongside your existing IT team, developers or AI consultant.

How much can we get done each month?

We agree a monthly delivery allocation and prioritise one main new build at a time. Smaller changes and support fit alongside it within that allocation. You can send ideas whenever they come up; we agree the priorities and realistic delivery targets together. Multiple major builds need a larger scope.

How quickly can you build it or make changes?

We develop in short cycles so you can review working software early. Some small, clearly defined changes can be ready the next working day, subject to the agreed workload. New integrations and larger features need more time for development and testing. We agree the timing around the actual work.

Will it work with our systems and data?

We look at your existing tools, available integrations and access requirements before committing to a build. Permissions, data handling and human approval points are part of the design. Your team reviews the system against real use cases before it becomes part of day-to-day work.

What happens if we stop the partnership?

Delivered custom tools can keep running in your own accounts while you cover the provider costs. Our development, advice and support end unless we agree a separate care plan. Handover, source access and permitted use are set out before we start; resale and exclusivity are separate discussions.

What if we need less development later?

The service can change with the work. We can agree a smaller care plan for existing tools, specific improvements or training for your team. If there isn’t enough valuable work to justify an ongoing build partnership, we’ll discuss a more suitable arrangement.

YOUR NEXT STEP

Let’s find what’s
worth building.

Tell me where work gets stuck, what you wish your team could do, or the idea you haven’t had the resources to explore.

In our first conversation, we’ll explore:

  • Where the biggest opportunity might be
  • What AI and software could realistically do
  • A sensible first step for your business

Free. No obligation. No technical preparation needed.

UK-based. Working remotely with English-speaking teams.

LET’S START WITH YOUR BUSINESS

What would better look like?

Send a few details. I’ll reply to discuss your situation and arrange a conversation if it looks like a good fit.

A few sentences are enough. What happens today, and what would better look like?

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