Case study · my own business

20+ lead generation sites, 300+ leads a month.

I run 20+ lead generation websites on my own, using AI. Each one ranks on Google for one trade in one area, and a local business rents it and gets the enquiries.

  • Built and run by me
  • Figures from October 2026
  • Published 30 October 2026
20+lead generation sites, run on my own
300+leads a month between them
Minutes to hoursto build a new site, down from days, weeks or months

Role: designed, built and run by meWork: local trade lead generationPublished:

Before and after

Same job, a fraction of the time.

Each site ranks for one trade in one area, like a roofer or a drainage company. The work is finding what people search for, building the pages, and making sure every enquiry gets answered.

Before AI

Days, sometimes weeks or months per site.

That was the time for one new site before I built AI into how I work.

Now

Minutes to hours per site.

The sites are better too, with SEO and page speed built in from the start. It costs me less to do, so I can charge less.

How it works now

Four steps, and I check every page.

  1. Research

    AI helps me research which services and towns people actually search for. I pick which ones are worth a page.

  2. Build

    I write a plain English brief and AI builds the page in the site's design. I check every page before it goes live.

  3. Every enquiry in one place

    Forms, calls, emails and WhatsApp messages all go into one system I built. A missed call gets a text back straight away.

  4. Hand over

    The business renting the site takes it from there and quotes the job.

I still choose the towns and check every page myself. If a business is already at capacity, I stop adding towns. These are my own sites and my own figures as of October 2026; the businesses renting them aren't named.

What it means for you

Enquiries are a good place to start.

If you're working out what to automate first in your business, start where the money comes in. The system behind these sites, LeadFlow, was built first for a client's advertising leads. It replies to new enquiries, qualifies them, keeps following up and hands over to a person at the right moment.

How I work

I work with 5 companies at a time.

One workflow at a time, built into how your team already works and kept working as the models change. It's monthly, with no long contract. I'd rather earn the next month.

  1. 01

    You tell me one job your team does by hand every week.

    A report, research, admin, chasing, or retyping data from one system into another.

  2. 02

    I build AI into that job and test it on your real material.

    So you can see it works before anyone relies on it. Sometimes I'll put together a quick free demo first, so you can see it on your own work.

  3. 03

    Your team uses it on their real work.

    With a person checking what it produces.

  4. 04

    I keep it working, then on to the next job.

    Models change every few months, so I test, update and improve what I've built. When the first one is paying for itself, I start on the next.

Questions

Straight answers.

Something specific to your business? Ask me on a call.

Whose sites are these?

They're lead generation sites I build and run myself. Each one ranks for one trade in one area, and a local business rents it and gets the enquiries. I don't name the businesses here.

Do you still check the pages yourself?

Yes. AI builds each page from my brief, and I check every page before it goes live. I also choose the towns. If a business is already at capacity, I stop adding towns.

Can you do the same for my business?

The part most businesses need is the enquiry side: every form, call, email and WhatsApp message in one place, and a text back when a call is missed. That's a good first workflow. It starts with a free 30-minute call.

Next step

Start with one job.

Bring one job your team does by hand to a free 30-minute call. I'll tell you honestly whether AI can do it, and roughly how.

Book a free 30-minute call
Book a free 30-minute call